Privacy Policy

Collecting Information About You

There may be times (such as when you purchase or order a product, participate in contests or promotions, join and participate in our noodist membership) when we will ask you to provide certain information about yourself, such as your name, shipping/billing address, telephone number, email address, and credit card information. We may also maintain a record of your product purchases.

Whether or not to provide such information is completely your own choice, but if you choose not to provide the information we request, we may be unable to provide you with the ability to purchase products, or access certain services, offers and content on our web site. In addition, we may need to contact you via phone, email or postal address questions or issues specific to your order, even if you have opted to not receive communications from us.

In general, you can visit many of our web pages without telling us who you are or revealing any personal information about yourself. We may track the Internet domain address from which people visit us and analyse this data for trends and statistics, but individual users will remain anonymous, unless you voluntarily tell us who you are.

Using Information About You

We use the personal information you provide for internal purposes, such as confirming and tracking your order, nood membership registration, analysing trends and statistics, informing you of our new products, services and offers, and providing you with information from and about nood (New Objects Of Desire).

To serve you better, we may combine information you give us online, or in our stores. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you about our products and events that may be of interest to you, and for other promotional purposes. You will always be able to unsubscribe from receiving such communications at any time.

We may contract with companies or persons to provide certain services including credit card processing, shipping, data management, promotional services, etc. We call them Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.

Although unlikely, in certain instances we may disclose your personal information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to nood (New Objects Of Desire) or to others. We may also disclose your personal information when we believe the law requires it.


Cookies are small files that a website can send to your computer which can be stored on your hard drive (persistent cookies) or in memory (session cookies). Cookies store information about your preferences on a particular website and can remain on your computer once you have exited from that website. We may use cookies and similar technologies for such purposes as storing and managing user preferences, delivering targeted advertising, enabling content, and gathering analytic and usage data.

google analytics

We use Google Analytics software to help measure traffic patterns to, from, and within our website. Google Analytics anonymously aggregates website statistics such as number of page views, the number of visitors, time spent on our site, browser types, and common entry and exit points into and from the website.

All information is aggregated by Google Analytics and provided to us to help us better understand usage of our website – no individual visitors are identified. Google Analytics is a leader in the Internet industry and their systems have been adopted as an accepted website traffic measurement standard amongst major Internet sites. You can learn more about Google Analytics by visiting the following links.

Editing, Updating, Correcting and Deleting Information About You

Please note that any requests to remove or update your personal information may take up to 15 business days to process. Contact our customer services on 0800 go nood (0800 46 6663) or email us at if you have any questions about our privacy practices or require your personal information to be updated.